Food Social Media

Picurry.com: A Dedicated Social Network for Food Lovers & Culinary Content

Picurry created a vibrant social platform built exclusively for food enthusiasts to share, discover, connect, and engage over culinary content like photos, videos, recipes, and restaurant experiences.

Picurry

2018

11 months

Picurry

Food Social Media

Success Rating

The Challenge

In 2018, food-related content was popular but fragmented across general social media. Passionate foodies lacked a dedicated space with features tailored to their interests, like proper recipe formatting or easy restaurant tagging. Picurry aimed to build a focused community and platform serving the specific needs of culinary creators and consumers.

Market Gap

Lack of efficient platforms connecting service professionals with customers

Time Inefficiency

Traditional service booking was fragmented and time-consuming

Transparency Issues

Lack of transparency in pricing and provider qualifications

Marketplace Strategy

Prioritized speed, trust, and user experience

Quick-Commerce Inspiration

Emphasized rapid service delivery

Verification Systems

Robust verification for service providers

Streamlined Booking

Minimized friction in the booking process

Our Approach

We developed a specialized social platform architecture optimized specifically for sharing and discovering food content. Our team created custom media handling for stunning food photography and videos, implemented intelligent tagging for ingredients, cooking techniques, and cuisines, and integrated location-based restaurant discovery and recipe formatting tools, fostering a unique community experience.

The Solution

Picurry.com launched as the premier social destination solely for food lovers. It boasted enhanced media tools perfect for food visuals, structured recipe sharing with clear ingredient lists and instructions, integrated restaurant tagging and reviews, and discovery algorithms tuned for culinary content. Users could easily browse by cuisine, diet, or technique, connecting with a passionate community – from home cooks to professional chefs – creating a rich ecosystem of food inspiration and knowledge.

Specialized Food Media Optimization Engine

Structured Recipe Formatting & Sharing System

Intelligent Ingredient & Cuisine Tagging

Location-based Restaurant Integration & Mapping

Culinary Content Discovery Algorithms

Targeted Community Engagement Tools